During Thursday’s kick-off event, the committee behind the 2011 Marketing Summit announced several “upgrades” for the case competition’s 21st year. The biggest change is an sizable increase in the top prize, which now stands at $75,000!
The Marketing Summit will also provide the winning undergraduate team with a trophy – complimenting the cracked egg award that historically goes to the winning graduate team.
Next year will also feature more networking opportunities for team members. There will be a new networking event on Thursday night before teams embark on their 36-hour sessions. Perhaps more intriguing is scheduled time on Saturday following the awards ceremony, when sponsors can identify individual case participants for one-on-one discussions.
These are just a few of the ways that this year’s committee hopes to raise the stakes next year. Stay tuned for more updates as we get closer to the event.