Monday, March 14, 2011

The Value of Business Ethics (Outside of Business)

What if business ethics was not a side issue in commerce but an indispensible means to business success? What, indeed, if the principles of business ethics were crucial for achieving success and happiness in your life?

That was the unconventional view taken by novelist-philosopher Ayn Rand, whose magnum opus Atlas Shrugged has been revered by some of Americas most successful businessmen since its 1957 publication.

Dr. Yaron Brook, the president of the Ayn Rand Center for Individual Rights, will sketch out the principles of Rand's "morality of success," and will explain how they enable businesses and individuals to thrive and profit. Her approach will be contrasted with the conventional views of ethics taught in most business ethics classes. Brook will also indicate the political implications of Rand's ethics.

The talk is scheduled for Tuesday, March 22, from 4-5:30 pm at Worrell Law Auditorium, Room 1312.

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