Marketing Summit 2010: It's Go Time!

We are republishing a Feb. 2 blog by Michael Hrostoski, a second-year graduate student at the Fisher College of Business at Ohio State University. Michael is the captain of a seven-member team eager to bring home first place and a trophy back to Ohio. For videos of the OSU team and other coverage visit the official Marketing Summit blog.

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It’s less than 24 hours until we get on that plane to Wake Forest. I hope my body can handle two straight days with no sleep on nuts, berries, vegetables, protein bars and water. There’s a feeling of anticipation and excitement that I haven’t had since the day before last year’s Put-In-Bay trip.

I think we’ve done a good job getting ready for the competition. We’ve all participated and placed well in several case competitions in the past. We’ve been meeting as a team every week for the past four or five weeks. We’ve conducted countless interviews with professors, IBM employees, and past case competition participants. We have super-coach Marc “tell them what you’re going to tell them” Ankerman helping us prepare. And we’ve planned for every minute of the weekend, every change of dress, and every possible scenario.

As we get ready to leave for Wake Forest tomorrow, I wanted to give you some links that you can use to follow our progress online.

Tomorrow, Wake Forest will launch a new web site: www.MarketingSummitLive.com. Student bloggers will post updates throughout the competition as well as interviews with the teams.

Also, you can follow the action on Twitter. That way, you’ll be the first to know the topic for our case and whether we win the $50,000 prize.

Have a great weekend everyone. As you lay your head down to sleep on Thursday and Friday night, keep us in mind as we’ll likely be working frantically into the night. And if we win on Saturday, that might just have to turn into a third sleepless night.