The 2010 Marketing Summit is under way and last night team members, judges, professors, media and more joined together at the Deacon Tower to kick off the weekend. A jovial spirit ran throughout the room as teams from around the country and abroad were announced and interviewed. With hors d'oeuvres and array of beverages served, one in particular stood out and added to the pleasant ambience of the room - glass bottles of Cheerwine! When talking to some team members nearby, this small detail seemed to bring back collective memories of warm, summer afternoons. These thoughts were especially welcomed in light of the frigid February weather and added to the overall very enjoyable evening.
On Friday, Tom Barbitta, the company's vice president of marketing for participated in a discussion about what B-to-B executives can learn from their B-to-C counterparts. To find out more about Cheerwine - the last soft drink company to be owned by its founding family, watch for updates on the official Marketing Summit blog.
~ Molly Nunn
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