Wake Forest University Schools of Business will kick off the 21st Annual Marketing Summit on Feb. 3, featuring a case study competition sponsored by VF Corporation, , a global leader in branded lifestyle apparel.
Eight MBA teams and six undergraduate teams were chosen from a record 126 applicants, including 13 from international universities. The MBA teams will have 36 hours to prepare a solution to a marketing case developed by Wake Forest students in conjunction with executives at The North Face, one of VF Corp.’s Outdoor & Action Sports coalition brands. The undergraduate competitors will develop case solutions for Nautica, one of VF’s Sportswear coalition brands.
You can follow the 21st Annual Marketing Summit Feb. 3–Feb. 5 at www.marketingsummitlive.com, which will feature live updates throughout the event on the teams, guest speakers and competition results.
The case competition provides students with the opportunity to apply the business skills they have learned in the classroom to a real-life business issue.
The Marketing Summit competitors will receive valuable exposure to a global apparel brand. Additionally, the winning MBA team will receive a cash prize of $75,000. Awards also include a $10,000 second prize and a $5,000 third prize for the MBA competition and a $10,000 first prize, $2,000 second prize, and $1,000 third prize for the undergraduate competition. Total awards of $103,000 make this year the largest prize purse in Marketing Summit history.
The three-day Marketing Summit will also feature networking opportunities for participating students and executives representing 30 national and international corporations. The public is also invited to attend the Leading out Loud Broyhill Executive Lecture Series keynote address on Friday evening by one of Forbes magazine’s “World’s Most Powerful Women.” Marilyn Carlson Nelson, chairman and former CEO of Carlson will present “How We Lead Matters: Reflections on a Life of Leadership.”
More than 100 Wake Forest student volunteers are working together to produce this student-run event lead by the 2011 Marketing Summit co-chairs Joy Fuller (MBA ’11), Ryan McBreen (MBA ’11) and Jen Stoner (MBA ’11).
“The Marketing Summit is a valuable resource for both corporate sponsors and students. Event sponsors enjoy opportunities to both recruit top student talent from around the globe as well as build their brand with a new generation of consumers,” Stoner said. “This year we are pleased to host a record number of sponsoring companies at this year’s Summit.”
In addition to the Wake Forest University School of Business, other participating MBA programs include: University of Notre Dame, The Ohio State University, London Business School, The University of California-Berkeley, Hong Kong University of Science and Technology, University of Pennsylvania, and Boston College. The following schools will join Wake Forest for the undergraduate competition: University of Maryland, Northeastern University, Brigham Young University, and University of Pennsylvania.
Corporate sponsors for the event include: VF Corp., Broyhill Family Foundation, Sam’s Club, Walmart, Altria Group, BB&T Corp., Carolina Beverage Corp., Fleishman-Hillard, Chick-fil-A, Primo Water and Prima Water Co.